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СпутникиРНSpaceXРоскосмосNASAOver the course of just a few years, AI has gone from an untested technology to a fundamental tool for most of the world’s biggest companies. According to a recent survey conducted by McKinsey, 88 percent of businesses are using AI for at least one of their core functions.Yet some small- and medium-sized businesses have taken more of a wait-and-see approach. For some, they may be worried that AI isn’t a fit for their type of business or that they aren’t going to use it in the right way. For others, it's not a question of whether AI fits their business, it's healthy skepticism about AI itself: Will the quality be there? Will the results still feel authentic to their brand? Is it right for how they want to work? But by believing myths around AI, many freelancers, consultants, entrepreneurs, and business owners are missing out on the benefits. The biggest risk for your business may be ignoring AI altogether. Below, we’ve outlined the myths that are still believed by many entrepreneurs. We’ve also included tips that are designed to help you learn how to use AI to ramp up your growth. When you leverage AI thoughtfully, you can improve efficiency, gain more visibility online, and create better overall customer experiences.
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Myth #1: If my website ranks on Google, I'm already coveredWith the rise of AI, ranking highly on standard search engines is no longer enough. Along with traditional SEO (search engine optimization), your business should also be paying close attention to AEO (answer engine optimization). That’s because the AI-powered searches on LLM platforms, voice assistants, and other tools are already becoming the dominant form of search for many of your customers.Traditional SEO focuses on making sure your content lands at or near the top of the page on Google and other search engines. That makes it more likely that potential customers will click through to your website. A lot of factors contribute to this ranking, but using the right set of keywords is perhaps the most important. AEO focuses on making your content easily readable and understandable for AI platforms. Rather than page rank, the goal is to get quoted in the AI platform’s answers. AI search visibility means your company is a credible, consistent source of information for potential customers.Squarespace’s new AI Visibility Tool will help you find out how your business is being presented in AI-generated answers. It shows you when your site appears in real AI search responses and for which prompts, lets you re-run prompts to track changes over time, and surfaces the competitors and sources AI cites when you don't show up.Myth #2: AI doesn't belong in creative workOne of the most pervasive myths is that AI content creation has no place in the creative process. The truth is that AI is no substitution for human inspiration. But it can be a valuable tool to help you push past the pain points that get in the way of creativity.Think of AI as a collaborator. Imagine that your team often gets bogged down brainstorming ideas for a new campaign. In a few seconds, AI can come up with a dozen or more options to get the conversation started again. You’ll spend less time on brainstorming and more on refining your voice, tone, and message. And while AI raises the ceiling on what you can deliver, it doesn't replace your taste or judgment.Need help with generating text for your website or creating content for your email newsletters? Or perhaps you feel daunted by having to write compelling descriptions of your products? When it’s essential that you maintain clear, concise, and memorable messaging across all platforms, Squarespace’s AI writing tools are a way to accelerate content creation, which you can refine to maintain your unique brand voice and perspective.Myth #3: Using AI can hurt my website’s SEO rankingThere’s a false idea that search engines penalize content created with the help of AI. But Google and other search engines don’t care at all about who drafted, wrote, or edited the content on your website. In its own guidelines, Google makes it clear that it “rewards high-quality content, however it is produced.”What Google and others look for is authoritative and trustworthy content that shows expertise in the subject matter. If an article using AI content creation provides one of the best answers to a question that’s frequently asked by search engine users, you’re going to score highly with SEO. And AEO, too, since one influences the other.Using AI can actually improve your SEO ranking by supporting your workflows, too. Squarespace’s built-in set of SEO tools can help you: Draft metadataGenerate page descriptionsCreate content outlinesIdentify keyword opportunitiesSquarespace’s powerful set of integrated features do more than make sure you show up more often in search engine results. They help you integrate the content on your website. They can also provide easy-to-read analytics so you know how all your content is performing.
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Myth #4: AI is only useful for administrative workThere are many time-intensive tasks—such as creating templates, updating calendars, and inputing financial data—that AI can accomplish in the blink of an eye. Getting the busy work out of the way gives you more time to do what you do best.But while AI is great at powering through administrative tasks, where it really excels is at complex problem-solving, predictive analytics, and operational processes. AI can be the perfect partner for things like crafting marketing strategies, facilitating customer communications, and optimizing websites. If you need help knowing where to begin, Beacon AI is an AI business partner built directly into the Squarespace platform. It makes smart recommendations, from product or service creation to search engine optimization and discount strategies, to help your business succeed at every stage of its growth.Myth #5: AI website builders can’t capture my brandThere’s a common misconception that all AI-generated websites have a generic feel. Many entrepreneurs complain that they look interchangeable and take a blanket approach for all business types.But the truth is AI outputs are only as good as their inputs. Squarespace starts with yours. Blueprint AI builds your site around your brand personality, and Brand Identity keeps your tone, colors, and typography consistent everywhere. That's Design Intelligence: decades of design expertise guiding the AI, so what it produces looks like your brand, not like generic AI made it.Myth #6: AI tools are too complicated for small businessesSome small business owners assume that AI tools require a high level of technical expertise, but today’s platforms have been designed to be accessible to everyday users. An engineering degree isn’t required.And you don’t necessarily need third-party software. More and more AI tools are being added to existing workflows. Known as native integration, this built-in connection between different types of software means that there’s no need for you or your employees to learn how to operate separate systems, which reduces the barriers to entry.Squarespace embeds AI business tools throughout its platform rather than requiring additional software. If you’re unsure where to begin with AI, check out our on-demand webinar on how to build a website with AI. In just 10 minutes, we’ll cover our latest AI tools that can help you with content creation, visibility, website building, and growth.Myth #7: AI can't understand my businessIt’s true that external AI platforms may require you to explain your business. And it may take some trial and error for your AI outputs to be able to grasp your business needs or your brand. Luckily, when AI tools are already built into an all-in-one platform for running your business, as it is with Squarespace, that isn’t the case.With Squarespace’s tools, AI works from the context you've already built (your site, your brand, your products, your content, and your analytics), so it’s not starting from zero. Squarespace’s Beacon AI can help you improve your branding, create a marketing plan, or use analytics to figure out how to reach your customers. It can surface recommendations, guide you through tasks, and simplify complex website management decisions.Practical ways to start using AI todayAI isn’t an all-or-nothing proposition. The best way to leverage AI for your small business is to take things one step at a time, whether it’s starting with AI marketing tools or AI website optimization software. Here are some of the ways you can begin using AI to streamline the way you work. Build a website to match your brandCreate or refresh your website copyGenerate service or product listingsImprove your SEO metadataBrainstorm marketing campaignsDraft emails to send at key touchpointsIdentify growth opportunitiesSquarespace also has a range of AI-powered tools that can help you create a logo that will attract new customers, generate the perfect name for your company, or come up with the perfect domain name. A big plus: They’re all free.Bring it all togetherAI is no longer a trend that’s looming on the horizon—it has quickly become a core business tool for most companies. Incorporating AI into your workflow helps you gain efficiency, visibility, and a competitive advantage.Remember that you don't need to become an AI expert overnight. What’s important is using practical tools that fit naturally into the way you do business. Squarespace's AI ecosystem helps you get started with confidence.
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Over the course of just a few years, AI has gone from an untested technology to a fundamental tool for most of the world’s biggest companies. According to a recent survey conducted by McKinsey, 88 percent of businesses are using AI for at least one of their core functions.
Yet some small- and medium-sized businesses have taken more of a wait-and-see approach. For some, they may be worried that AI isn’t a fit for their type of business or that they aren’t going to use it in the right way. For others, it's not a question of whether AI fits their business, it's healthy skepticism about AI itself: Will the quality be there? Will the results still feel authentic to their brand? Is it right for how they want to work? But by believing myths around AI, many freelancers, consultants, entrepreneurs, and business owners are missing out on the benefits.
The biggest risk for your business may be ignoring AI altogether. Below, we’ve outlined the myths that are still believed by many entrepreneurs. We’ve also included tips that are designed to help you learn how to use AI to ramp up your growth. When you leverage AI thoughtfully, you can improve efficiency, gain more visibility online, and create better overall customer experiences.
With the rise of AI, ranking highly on standard search engines is no longer enough. Along with traditional SEO (search engine optimization), your business should also be paying close attention to AEO (answer engine optimization). That’s because the AI-powered searches on LLM platforms, voice assistants, and other tools are already becoming the dominant form of search for many of your customers.
Traditional SEO focuses on making sure your content lands at or near the top of the page on Google and other search engines. That makes it more likely that potential customers will click through to your website. A lot of factors contribute to this ranking, but using the right set of keywords is perhaps the most important.
AEO focuses on making your content easily readable and understandable for AI platforms. Rather than page rank, the goal is to get quoted in the AI platform’s answers. AI search visibility means your company is a credible, consistent source of information for potential customers.
Squarespace’s new AI Visibility Tool will help you find out how your business is being presented in AI-generated answers. It shows you when your site appears in real AI search responses and for which prompts, lets you re-run prompts to track changes over time, and surfaces the competitors and sources AI cites when you don't show up.
Myth #2: AI doesn't belong in creative workOne of the most pervasive myths is that AI content creation has no place in the creative process. The truth is that AI is no substitution for human inspiration. But it can be a valuable tool to help you push past the pain points that get in the way of creativity.
Think of AI as a collaborator. Imagine that your team often gets bogged down brainstorming ideas for a new campaign. In a few seconds, AI can come up with a dozen or more options to get the conversation started again. You’ll spend less time on brainstorming and more on refining your voice, tone, and message. And while AI raises the ceiling on what you can deliver, it doesn't replace your taste or judgment.
Need help with generating text for your website or creating content for your email newsletters? Or perhaps you feel daunted by having to write compelling descriptions of your products? When it’s essential that you maintain clear, concise, and memorable messaging across all platforms, Squarespace’s AI writing tools are a way to accelerate content creation, which you can refine to maintain your unique brand voice and perspective.
Myth #3: Using AI can hurt my website’s SEO rankingThere’s a false idea that search engines penalize content created with the help of AI. But Google and other search engines don’t care at all about who drafted, wrote, or edited the content on your website. In its own guidelines, Google makes it clear that it “rewards high-quality content, however it is produced.”
What Google and others look for is authoritative and trustworthy content that shows expertise in the subject matter. If an article using AI content creation provides one of the best answers to a question that’s frequently asked by search engine users, you’re going to score highly with SEO. And AEO, too, since one influences the other.
Using AI can actually improve your SEO ranking by supporting your workflows, too. Squarespace’s built-in set of SEO tools can help you:
Draft metadata
Generate page descriptions
Create content outlines
Identify keyword opportunities
Squarespace’s powerful set of integrated features do more than make sure you show up more often in search engine results. They help you integrate the content on your website. They can also provide easy-to-read analytics so you know how all your content is performing.
There are many time-intensive tasks—such as creating templates, updating calendars, and inputing financial data—that AI can accomplish in the blink of an eye. Getting the busy work out of the way gives you more time to do what you do best.
But while AI is great at powering through administrative tasks, where it really excels is at complex problem-solving, predictive analytics, and operational processes. AI can be the perfect partner for things like crafting marketing strategies, facilitating customer communications, and optimizing websites.
If you need help knowing where to begin, Beacon AI is an AI business partner built directly into the Squarespace platform. It makes smart recommendations, from product or service creation to search engine optimization and discount strategies, to help your business succeed at every stage of its growth.
Myth #5: AI website builders can’t capture my brandThere’s a common misconception that all AI-generated websites have a generic feel. Many entrepreneurs complain that they look interchangeable and take a blanket approach for all business types.
But the truth is AI outputs are only as good as their inputs. Squarespace starts with yours. Blueprint AI builds your site around your brand personality, and Brand Identity keeps your tone, colors, and typography consistent everywhere. That's Design Intelligence: decades of design expertise guiding the AI, so what it produces looks like your brand, not like generic AI made it.
Myth #6: AI tools are too complicated for small businessesSome small business owners assume that AI tools require a high level of technical expertise, but today’s platforms have been designed to be accessible to everyday users. An engineering degree isn’t required.
And you don’t necessarily need third-party software. More and more AI tools are being added to existing workflows. Known as native integration, this built-in connection between different types of software means that there’s no need for you or your employees to learn how to operate separate systems, which reduces the barriers to entry.
Squarespace embeds AI business tools throughout its platform rather than requiring additional software. If you’re unsure where to begin with AI, check out our on-demand webinar on how to build a website with AI. In just 10 minutes, we’ll cover our latest AI tools that can help you with content creation, visibility, website building, and growth.
Myth #7: AI can't understand my businessIt’s true that external AI platforms may require you to explain your business. And it may take some trial and error for your AI outputs to be able to grasp your business needs or your brand. Luckily, when AI tools are already built into an all-in-one platform for running your business, as it is with Squarespace, that isn’t the case.
With Squarespace’s tools, AI works from the context you've already built (your site, your brand, your products, your content, and your analytics), so it’s not starting from zero. Squarespace’s Beacon AI can help you improve your branding, create a marketing plan, or use analytics to figure out how to reach your customers. It can surface recommendations, guide you through tasks, and simplify complex website management decisions.
Practical ways to start using AI todayAI isn’t an all-or-nothing proposition. The best way to leverage AI for your small business is to take things one step at a time, whether it’s starting with AI marketing tools or AI website optimization software. Here are some of the ways you can begin using AI to streamline the way you work.
Create or refresh your website copy
Generate service or product listings
Brainstorm marketing campaigns
Squarespace also has a range of AI-powered tools that can help you create a logo that will attract new customers, generate the perfect name for your company, or come up with the perfect domain name. A big plus: They’re all free.
Bring it all togetherAI is no longer a trend that’s looming on the horizon—it has quickly become a core business tool for most companies. Incorporating AI into your workflow helps you gain efficiency, visibility, and a competitive advantage.
Remember that you don't need to become an AI expert overnight. What’s important is using practical tools that fit naturally into the way you do business. Squarespace's AI ecosystem helps you get started with confidence.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | The New Front Door: AI Search for Business Owners | 0 | 6.62 | 07-07-2026 |
| 2 | Introducing AI Visibility: Track How Your Site Appears in AI Search | 0 | 4.76 | 07-07-2026 |
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