Introducing AI Visibility: Track How Your Site Appears in AI Search

Дата публикации: 07-07-2026 10:00:00

AI search is adding a new layer to how people find information and businesses online. Getting your website on the first page of search results used to be one of the best ways to get in front of your intended audience. But as AI summaries and chats become more commonplace, more people are starting their searches directly in AI chat and getting direct responses without leaving the platform.These responses are shaped by the user asking the question and the information that AI crawlers can find and trust across the internet. That’s where Squarespace’s AI Visibility comes in. This feature helps you understand how your business appears in AI-generated answers, who else is being mentioned, and how your visibility is changing over time.This guide will show you how it works, what the results mean, and how to use those insights to improve your presence in this new kind of search.




Try AI Visibility


What is AI visibility and how is it different from SEO?AI visibility measures the likelihood that your business is named or referenced in AI-generated responses to relevant prompts.For example, someone might type, “I need a custom birthday cake in Portland.” Instead of a list of websites, the AI might list a few bakeries alongside hours, contact information, photos, reviews, and order information. That person might only compare that initial set of options before placing an order. Your bakery could be mentioned, cited as a source, or left out entirely.Unlike SEO tools that measure site traffic and keyword rankings, AI Visibility helps you understand:If your brand is showing up in AI answersWhich competitors are being recommended What content the AI is drawing from when it cites sourcesThe types of prompts that will cite your websiteLearn more about AI search resultsAI visibility vs. search visibilityThe goals of AI visibility and SEO are the same: show up in results so that you can reach your audience or potential customers. The difference is in how you show up. SEO focuses on positioning your website to rank high in a list of individual links. AI optimization is about making your website a source of information for AI to share or summarize in a conversational response. AI-generated answers might combine details from your website with third-party information, like review websites, news sources, and forum discussions. Because not all responses will link directly to your site, showing up in more AI responses might not be clearly linked to a spike in visits, but it can still influence perception and buying decisions, especially for local businesses, experts, and niche brands.What the AI Visibility tool shows You’ll find AI Visibility in the SEO & AIO section of your Squarespace dashboard, alongside your SEO report. Squarespace does the work for you: Once activated, you can click into a dashboard to see your overall visibility, whether your brand is mentioned by name, and competitor details. Note: AI Visibility is currently available only on English, version 7.1 websites and for ChatGPT and Gemini visibility. We’ll update users and this content as we expand access and functionality.




Check Your AI Visibility


1. Which prompts your site shows up forSquarespace generates up to 12 example prompts based on your site’s content and industry. These reflect real-world phrasing to mimic how someone might ask about your business in AI chat. For example:“Is [your business name] open on weekends?”“What are the best portrait photographers in Atlanta?”You can edit these prompts and add your own to test different use cases, like seasonal offers or specific services.Behind the scenes, the tool runs your prompts through ChatGPT and Gemini, and analyzes the responses. For each one, you’ll see a clear outcome:Mentioned: Your business is included in the AI’s answer.Not mentioned: You’re not mentioned.The prompts are broken into branded vs. non-branded—i.e., your brand is named in the prompt vs. not. If you’re not being mentioned in non-branded prompts, that’s a sign you may need to build more credibility outside your own site to connect yourself to your niche.2. Who else is being mentioned For every prompt, you’ll also see what other businesses were recommended. These are your direct competitors in AI-generated answers. Compare their appearances with yours to see how you stack up and what you might need to work on.Are they being cited more often?Are their websites better structured or more frequently linked elsewhere?Are they mentioned in trusted sources that you’re not part of?3. What sources AI is pulling fromAI isn’t always pulling from your website to generate its responses. The AI Visibility tool will show you any source URLs ChatGPT or Gemini relied on to generate its response for any of the prompts in your dashboard. These might include blog posts, local directories, press articles, or community lists. If you’re not mentioned on those websites, that can guide your optimization strategy. For example, you might see a competitor showing up for an unbranded prompt that you don’t appear in yet. If the sources point to review websites and local directories, you can set up profiles on those sites and encourage clients and customers to leave reviews there.4. How your visibility changes over timeBecause of how AI works, every AI response is slightly different, even if you repeat the same prompt. As you optimize your brand for visibility, that will also impact responses. AI Visibility tracks your performance over time and updates regularly so you can:Monitor changes as you improve your content or site structureSee how updates or campaigns affect discoverabilityRegularly benchmark yourself against similar businesses in your categoryAll of this is reflected in your Search Visibility Score, which combines your AI and SEO signals to give you a clearer picture of your discoverability across both search surfaces.See AI optimization basicsHow to act on what you learnYou don’t need to be an expert to make an AI search strategy. AI Visibility is designed to give you the data you need to make better decisions, faster. Here’s how you can act on your results.If you’re missing from non-branded prompts, focus on building third-party credibility. Try to get featured in blogs, directories, niche publications, or local guides that AI tools pull from. Use the sources list to get an idea of what these might be.If you’re mentioned in branded prompts only, you likely have some name recognition, but may need to improve your website structure or service descriptions to show up in broader prompts.If competitors are consistently cited, study their online presence. Do they explain services more clearly or structure their site differently? Are they mentioned more often off-site? If source URLs repeat across prompts, consider how you can get included, whether that’s pitching a guest article, submitting your business, or asking for shoutouts from peers or customers.Give any updates a week or two to influence your visibility in responses. It's good practice to set some time aside regularly to review your visibility data and see if anything has changed. Try starting with once per month and go from there.As you get more comfortable with the dashboard, try custom prompting for specific services or products. The more focused your questions, the better your insight into how AI sees your business.AI Visibility is included with your Squarespace plan, so you don’t need a separate subscription to get started. You can monitor your brand’s presence in AI-powered search directly from your Squarespace dashboard, using your allocated AI credits to run search prompts. Since the number of credits depends on your specific plan, visit our Help Center for the latest details on plan availability, pricing, and credits.At Squarespace, we’re committed to building the tools you need to succeed, no matter how technology changes. Follow our latest product updates and AI optimization guides.




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